COLLISION OF COHESION
a rebranding strategy
Considering Haider Ackermann’s nomadic and global influences, a rebranding strategy is implemented - cohesion of collision. This cohesion emphasizes a merge of cultures by way of antipodes. In geography, the antipode of any spot on Earth is the point on Earth's surface diametrically opposite to it. From these two points like Colombia and Indonesia, textiles and techniques are highlighted and celebrated. With this the brand will launch happenings twice a year where the result of this merge will be showcased by way of new collections. All of this will be tied together by incorporating a new identifier: the color blue.
BOOK
CONCEPT FILMS
conept films
in collaboration with:
Pia Sorrentino and Kristina Butkute
Shooting:
FMA Film School Florence
Model - Olga Justo