Fall 2026 Ecommerce Imagery & Production
E-commerce Creative & Production Lead—Shoot Planning · On-Set Art Direction · Vendor & Budget Management · Sample Coordination · Post-Production · Image Quality & Product Accuracy · Asset Delivery
Proenza Schouler
Fall 2026
The Fall 2026 e-commerce shoot brought the collection into an everyday context, moving beyond runway styling to explore alternate combinations and ways of wearing. A greater emphasis on detail imagery brought material, construction, and craft into focus, revealing qualities that can be difficult to convey on screen.
Production: The Line Studios
Stylist: Caitlin Burke
Assistant Stylist: Frida Becker
Photographer: Chris Miggels
Hair: Ledora Francis
Makeup: Ayaka Nihei
Model: Katherine Wilkey
Model: Chunjie Liu
Fall 2026
The Fall 2026 e-commerce shoot brought the collection into an everyday context, moving beyond runway styling to explore alternate combinations and ways of wearing. A greater emphasis on detail imagery brought material, construction, and craft into focus, revealing qualities that can be difficult to convey on screen.
Production: The Line Studios
Stylist: Caitlin Burke
Assistant Stylist: Frida Becker
Photographer: Chris Miggels
Hair: Ledora Francis
Makeup: Ayaka Nihei
Model: Katherine Wilkey
Model: Chunjie Liu
On Set Art Direction
Style-out references guided the on-set execution, establishing commercial looks, alternate styling options, and details to capture across product views.
Material and Detail
Closer views reveal the collection’s tactile character: the surface of a knit, the finish of leather, the precision of a fastening. Detail imagery was selected to communicate these qualities on screen, giving customers a fuller understanding of each piece beyond its silhouette.
Post-Production & Accuracy
Post-production focused on bringing imagery into alignment with the final product. Retouching briefs addressed colour, fit, and construction updates, while preserving fabric texture, natural drape, and consistency across views. Each review balanced a clean finish with an accurate representation of the piece.
Production & Delivery
Production brought together samples, shot lists, studio schedules, and external partners, with each stage coordinated around the collection launch. From shoot preparation through retouching approvals and final upload, the process ensured a complete, consistent set of product views: bringing the imagery into its final context on the product detail page.