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Paulina Kramarz—Brand Strategy, Digital Communications


The Little Prince Aeternus: The Story of the Unfamiliar Familiar

A re-Merchandising Strategy
   
                                                                                                                                                                         

The object of study is the development of a 
re-merchandising strategy
for LVMH owned LOEWE, analyzing its brand identity, looking to maximize opportunity and satisfy customer demands.

Embracing LOEWE’s young hearted luxury, the strategy focuses on creating a storybook tale that follows "The Little Prince Aeternus" through his homeland of Spain as he discovers the land through his five senses. Using the tale as a foundation for a new collection,  new life is breathed into cult pieces and icons, while proposing new products that further speak the brand’s language.

The project is composed of five parts: intensive research into the brand and its history, analyzing brand identity, development of a creative strategy, creating merchandised looks and SWOT analysis.



BOOK






LOOKBOOK





in collaboration with Pia Sorrentino, Jana Chiu and Kristina Butkute.


But first,
        how
            are
                you?


Contacts: Email or Instagram